B is for Beer – #AtoZChallenge
This is a post from 2011. Not much has changed for me in regards to beer. Okay, I take that back. I now officially a hop head after living in San Diego. My big love is still Imperial Stouts and nutty Porters. Enjoy!
I was watching a discussion happening on Twitter which I saw tweeted by @LadiesOCB. The topic? QUESTION: Do we need women targeted beer marketing campaigns? What is the right way to target women, if at all?
My first answer? Nope, we just need good beer to market to real beer drinkers, not pandering the same sexist ways.
A wee light bulb went off in my head and I realized I’m having the same argument about women and games. You don’t need to do anything special for women to play your games. JUST MAKE GOOD GAMES. If you make good games and respect your playerbase, women will play them. There’s nothing magical about attracting girls and women to your games.
The game goes for beer. IF you make GOOD beer, break out of your sexist adverts and don’t “dumb down” beer, women will drink it. Period. Respect your product, respect your audience, no matter who they are, and you will be successful. Sure, you won’t make as much money as the top three “American” beers. Craft brewers and indie game developers have a lot in common. They have passion for their product and they want to bring as many people into their world.
I think that products like Chick Beer, are sexist and stereotyping. Women do not need pink packaging and yet another dig about how we should all watch our weight. It’s sexist and insulting to women and to men. If your beer is good, then ALL people will drink it. This beer isn’t a beer for women /made/ by women. It’s a marketing idea that someone created. I mean, “Chick has Beer Cred. We are brewed in Wisconsin by the second-oldest, tenth-largest brewery in the United States.” As a beer geek, I know exactly who’s brewing it and why.
I admit, I am saying this without trying the beer. And I could tear the website claims up over and over because none of it is factual. That really isn’t my point. My original point was to write about how I felt about this sort of marketing and how it is damaging to women. It reminds me of all the times I’ve been told “Girls don’t play hardcore games”, “Women don’t get strategy” “Are you shopping for (insert man of your choice)?”.
Instead of ranting more about all this, I’ll get back to my point. I’d love to interview and write about women who are gamers and beer drinkers. The women who play what they want because they like it. The women who drink Ryes, IPAs, Stouts, Porters…beer across the entire spectrum. There are many women homebrewers, too. I’d love to hear from them.